Celebrity Watches · Premier League 2025/26
Time checks Bruno Fernandes. 21 assists. Premier League Player of the Season. Football Writers' Player of the Year. The most creative season in Premier League history — and he did it wearing a Rolex. Or an AP. Depending on the mood.
Bruno Fernandes has just completed the greatest creative season in Premier League history. 21 assists. Player of the Season. Football Writers' Player of the Year. When he's not orchestrating goals at Old Trafford, he's equally considered off the pitch — in his clothing, his demeanour, and on his wrist. We looked at what Fernandes wears away from the game — in press appearances, training ground arrivals and public outings — and what we found tells you something about the man himself.
"Most players buy a watch to celebrate a trophy. Bruno Fernandes bought one because he understood what was on his wrist. There is a difference. You can tell."
The Watches
Bruno Fernandes is not a watch collector in the traditional sense — he has not built an archive of rare references or commissioned bespoke pieces. He is something more interesting: a man who wears serious watches because he has serious taste, without needing to perform either of those things publicly. His wrist game is consistent, considered and — appropriately for a man who has just rewritten the Premier League record books — better than almost everyone around him.
The Submariner is the watch that serious people buy when they want to stop thinking about watches. Spotted on Fernandes arriving at training and at public appearances throughout the season — it does everything. It survives everything. It appreciates quietly in the background while you get on with your life — not unlike what Fernandes has been doing at Old Trafford since 2020. The Submariner Date in stainless steel retails at approximately $10,800 and trades at $14,000–$17,000 on the secondary market. For a man who has just become the Premier League's all-time single-season assist leader, it is almost comically understated. Which is exactly why it works.
Find this watch on our Watch FinderWhen Fernandes decides the Submariner is not making enough of a statement off the pitch — which, to his credit, is not often — he reaches for the Royal Oak. Gérald Genta's 1972 masterpiece needs no introduction on these pages. What is worth noting is the choice itself. The Royal Oak is the watch of someone who knows enough about watches to choose it. It is not the obvious first luxury purchase. It is the second or third, made by someone who has done their reading. The steel Royal Oak Selfwinding currently trades at $38,000–$50,000 on the secondary market — above retail, as it has been for years, and likely to remain there for years more.
Find this watch on our Watch FinderEditorial Note
We should note, for context, that Bruno Fernandes has just had arguably the greatest individual creative season in Premier League history. 21 assists — more than Thierry Henry, more than Kevin De Bruyne, more than anyone who has ever played in England's top flight. He also won Premier League Player of the Season, Football Writers' Player of the Year, and his fifth Sir Matt Busby Player of the Year award at United — a club record.
All of this, at a club that finished 15th last season. Under a new manager. In a year when nobody gave Manchester United a second thought. Fernandes apparently didn't get the memo — or if he did, he used it to set up another goal.
The Portuguese captain will now carry his form — and presumably his watches — into the 2026 FIFA World Cup, where Portugal will be one of the tournament favourites. We will be watching his wrists. As always.
"He set up 21 goals for other people this season. He kept the watches for himself. Fair enough, Bruno. Fair enough."
Inspired by Bruno's taste? Both the Rolex Submariner and the Audemars Piguet Royal Oak are available through our Watch Finder — 50 verified sources across 24 countries.
Open Watch Finder