What's it really worth? Retail vs. real market — honestly.
Chrono24 and WatchCharts tell you what a watch is listed for. Fair Value tells you something harder and more useful — whether the price in front of you is right. Retail versus real market, in plain English, from a referee with no watch to sell you.
Figures in USD.
Choose a reference
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Find this at a verified AP dealer →…or use it as a benchmark wherever you buy.
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Find this at a verified Rolex dealer →…or use it as a benchmark wherever you buy.
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Find this at a verified Rolex dealer →…or use it as a benchmark wherever you buy.
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Find this at a verified Rolex dealer →…or use it as a benchmark wherever you buy.
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Find this at a verified Rolex dealer →…or use it as a benchmark wherever you buy.
How to read this: STW's independent estimate of fair market value, drawn from retail, secondary-market transaction & listing data and auction results. Not a dealer quote — no dealer on STW is bound by or offering this price. A benchmark to help you buy fairly, wherever you buy.
We only cover references where we have both usable public data and dealers we'd route you to — right now, five grails. We start from official retail (or the last retail, for discontinued references), then read the real market from what watches actually change hands for: public auction results where they exist, and aggregated transaction and listing data where they don't. We never present a listing (asking) price as a sold price, every figure is dated, and each reference carries a confidence flag so you can see how firm the number is.
A stale price is a lie, so we build only as many references as we can keep current, and refresh them on a cadence. More grails — including the Patek Nautilus 5711 — join as their data becomes solid enough to stand behind. Questions or spot a number that looks off? hello@storiestowatch.com.
Behind the curtain
Now you know what's fair. The next move is finding one — from someone worth trusting.
Enter the Watch Finder →