Advertiser Media Kit · 2026

STORIES TOWATCH

The world's first luxury watch platform — combining the Watch Finder, a live Fair Value check, a personal sourcing concierge, premium editorial and a global dealer network in one destination. Reach collectors at the exact moment they are ready to buy.

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$60B+Global Market
63Verified Sources
GlobalReach
All MajorMaisons
OriginalEditorial
CuratedDirectory

Our Primary Asset

The Watch Finder

⌕ The World's Most Comprehensive Luxury Watch Sourcing Tool

63 Verified Sources.
Global Reach.
One Platform.

The Watch Finder is what makes Stories To Watch unique. Collectors searching for a specific reference — a Nautilus 5711, a Daytona, an AP Royal Oak — come to us because we connect them directly to verified dealers, grey market specialists and auction houses around the world. This is the highest purchase-intent audience in luxury watch media.

⌕ Highest Purchase Intent Audience in Luxury Watch Media
63Verified Sources
GlobalReach
4Source Types
FreeTo Collectors
CuratedDirectory
All MajorMaisons

Two More High-Intent Surfaces

Be Present Where the Buyer Actually Decides

Point of Purchase

The Fair Value Check

Be the dealer they trust on price.

The moment a buyer asks, "is this a fair price?"

Before anyone commits to a watch, they want to know the number is right. Our Fair Value tool answers exactly that — retail versus real market, honestly. A buyer who has just confirmed a fair price is a buyer ready to act. With your brand present on that page, you become the obvious — and trusted — place to buy it.

Presented-by branding · Recommended dealer beside each reference · Category sponsorship

Inbound Leads

The Source-a-Watch Concierge

Buyers come to you — with the exact reference.

A named request: the watch, the budget, the timeline.

When a collector can't find a piece, they tell us precisely what they want — reference, budget, and whether they'll buy locally or from anywhere in the world. These are the highest-intent leads in watch retail: a buyer actively asking to be sold to. As a preferred sourcing partner, those requests route to you — you don't chase the sale, it arrives.

Preferred sourcing partner · Branded concierge · Priority lead routing

Three Revenue Pillars

No Other Platform Reaches Your Audience at Every Stage

I

Primary Asset · Highest Intent

Watch Finder

The world's most comprehensive luxury watch sourcing tool. Collectors actively searching to buy — 63 verified dealers, grey market specialists and auction houses around the world. Featured placement puts your brand in front of collectors at the exact moment of purchase intent.

Featured Dealer Listing · Brand Spotlight · Priority Placement

Highest Intent
II

Editorial · Brand Context

Editorial

In-depth buying guides, auction and market commentary, and celebrity watch coverage — all original editorial written in our own voice. Brand-safe, authoritative context for luxury advertising. Readers come for the stories, stay for the depth.

Display Advertising · Sponsored Editorial · Brand Spotlight

III

Dealer Network · Global Reach

Dealer Network

Featured listings for dealers and brands in our global watch sourcing directory. Direct access to collectors actively searching for specific references. The only sourcing tool that covers authorised dealers, grey market specialists and auction houses in a single search.

Dealer Listing · Priority Placement · Enhanced Profile

Our Audience

Collectors. Investors. Connoisseurs.

Who They Are

High-net-worth individuals actively engaged in the luxury watch market — collectors building portfolios, investors tracking secondary market valuations, and connoisseurs following the world's finest maisons. Our Watch Finder attracts readers with genuine purchase intent: they are searching for a specific watch to buy, not browsing passively.

Why They Come

Stories To Watch is the only platform that combines editorial depth with a comprehensive sourcing tool. Readers trust our buying guides, use our Watch Finder to locate specific references, and return for our auction coverage and celebrity watch journalism. This creates repeat engagement from exactly the audience luxury brands need to reach.

Global Reach

Our audience spans the world's primary luxury watch markets — the United Kingdom, United States, Switzerland, Singapore, Hong Kong, UAE and India. The Watch Finder's global dealer network reflects where our collectors are searching and buying.

Purchase Intent

A collector searching "best place to buy Patek Philippe Nautilus 2026" is not browsing — they are ready to transact. Our buying guides and Watch Finder attract precisely this audience. No other luxury watch platform offers this level of purchase-intent targeting.

Partnership Formats

How We Work Together

Watch Finder · Highest Intent

Featured Dealer Listing

Priority placement in the Watch Finder results for your brands and references. Collectors searching for specific watches see your inventory first. Direct link to your platform. The highest purchase-intent placement in luxury watch media.

Ideal for: Dealers · Grey Market Specialists · Auction Houses

Editorial · Brand Context

Sponsored Editorial

Brand spotlight features, new release coverage and buying guide integration — written to our editorial standard, published in our voice. Reaches collectors during the research phase of their purchase journey. Clearly labelled as partnership content.

Ideal for: Maisons · Boutiques · Watch Media Brands

Display · Brand Awareness

Premium Display

Homepage and article display placements in a brand-safe editorial environment. Our dark luxury aesthetic ensures your creative lands in the right context. Targeted to an audience actively engaged with luxury watch content.

Ideal for: Luxury Brands · Lifestyle · Financial Services

Sponsored Content

Sponsored Articles

A full-length feature about your maison, boutique or reference — researched and written to the same editorial standard as the rest of Stories To Watch, then published permanently in our guides. Your brand sits inside the credibility, not beside it — and every piece is clearly disclosed as a partnership.

What you get

An original feature, in our voice

800–1,500 words, researched and edited by our team — a brand story, a new release, a house history or a buyer's guide, written to read like editorial rather than an ad. You review and approve before it runs.

Ideal for: Maisons · Boutiques · Dealers

Permanent & discoverable

SEO value that compounds

The article stays live indefinitely — indexed by Google and cross-linked from related guides and the Watch Finder. Unlike display, a sponsored feature keeps working, and ranking, long after it publishes.

Ideal for: Brand-building · Long-term reach

Brand-safe & transparent

A clearly disclosed partnership

Every sponsored piece carries a visible "In partnership with" label — protecting your brand and our readers' trust alike. Our independence is exactly what makes the placement worth having.

Ideal for: Reputation-led brands

Pricing available on request — all packages include a monthly performance report. Request rate card →

Ready to reach collectors at the moment they decide?

All partnership enquiries handled directly and confidentially.

hello@storiestowatch.com