In the News · 2026
On James Bond Day, Omega did something it has never done: it put 007 and his enemy on the same wrist. A blue Seamaster for Bond, a black one for Spectre — two watches, one rivalry, and a choice.
Every specification and price here is checked against Omega and the watch press before we publish — sources checked, never bought.
On 5 October 2026 — James Bond Day, the anniversary of Dr. No’s 1962 premiere — Omega unveiled a Seamaster Diver 300M for James Bond and, for the first time, one for his nemesis, Spectre — a collection it frames as “Timeless Adversaries.” The headline pair are steel at $8,600 each; the rivalry climbs all the way up into platinum-gold limited sets. Same 42mm case, same movement, opposite souls — and Omega is asking you, only half-jokingly, to choose which side you’re on.
The Seamaster Diver 300M “James Bond” and “Spectre” editions, from Omega’s official Instagram (@omega).
Omega put the hero and the villain on matching wrists — and made them a pair.
The two watches are both the Seamaster Diver 300M, the model that has been James Bond’s watch on screen since 1995. In steel, they are mechanically identical: a 42mm case, the Master Chronometer Calibre 8806, 300m of water resistance, a helium-escape valve at 10 o’clock, a 55-hour power reserve and a mesh (“Milanese”) bracelet (Monochrome).
The difference is all character. The “James Bond” edition wears a blue dial with a titanium bezel ring — cool, official, the good guy. The “Spectre” edition answers with a grained black dial and a black-ceramic bezel — the shadow version, named for the criminal organisation Bond has spent sixty years fighting (SJX). Each steel watch sells for $8,600.
Identical engineering; opposite wardrobe.
| “James Bond” | “Spectre” | |
|---|---|---|
| Dial | Blue | Grained black |
| Bezel ring | Titanium | Black ceramic |
| Case | 42mm steel | 42mm steel |
| Movement | Master Chronometer 8806 | Master Chronometer 8806 |
| Water resistance | 300m | 300m |
| Price (steel) | $8,600 | $8,600 |
Beyond the two individually-sold steel editions, each side also comes as a 77-numbered limited set at $89,800: the steel watch (with an edition-numbered plate at 9 o’clock) paired with a 42mm platinum-gold version of the same character, plus extras — a NATO strap and strap tool, cufflinks, a cord bracelet and a loupe. Sold only as a set (SJX).
Bond has worn an Omega for thirty years. This is the first time his enemy got one too.
The Seamaster became Bond’s watch in 1995’s GoldenEye, when costume designer Lindy Hemming put a Seamaster Quartz Professional on Pierce Brosnan — reasoning that a modern naval-intelligence officer would wear a diver, not a dress watch. Omega has outfitted every Bond since, through the entire Daniel Craig era, and the Seamaster Diver 300M is now as much a part of the character as the Walther and the Aston Martin.
What makes the 2026 collection a genuine first is the Spectre half. Omega has made Bond-themed Seamasters before — most famously the 2015 Spectre film edition — but it has never built a watch for the other side. Turning a sixty-year rivalry into a matched pair of watches is a clever piece of storytelling, and exactly the kind of culture-first grail the market now rewards — the same current we tracked in the 2026 market read.
Most brands sell you the hero. Omega just sold you the villain too — and dared you to admit which one you’d rather be.
The steel editions are buyable — the 77 sets are the chase.
At $8,600, the steel Bond and Spectre editions sit right where the regular Seamaster Diver 300M lives, so they should be gettable through authorised Omega dealers rather than requiring a waitlist marathon — unlike the steel sports watches from Rolex, AP and Patek. If you’re deciding between this and the brand’s other icon, our Omega Speedmaster buying guide and the story of the first Omega on the Moon are the places to start.
Buy new, online: in the UK, authorised retailers Mappin & Webb and Goldsmiths both carry the Omega Seamaster line. Affiliate links: we may earn a commission if you buy, at no cost to you — it never changes what we recommend.
The limited platinum-gold sets are a different game — just 77 per side, allocation-led, and the kind of thing that trades well above sticker the moment it sells out. If you’re chasing one, get the honest read first: whether it’s realistically available, the real number, and the smartest route.
Your next move
Behind the curtain
Bond or Spectre, steel or the 77-piece set — before you chase one, get a $45 read on whether it’s realistically gettable: the route, the timeline and a fair number.
Check availability · $45 →
